AR / Latin America: el once digital -> celebrity fan merchandise demand

Interest in 'el once digital' in Argentina

Commercial demand

There is an emerging interest in 'el once digital' in Argentina. This could lead to local retail stores seeing an increase in footfall as consumers look for related merchandise. Online, there may be an uptick in orders for physical products such as t - shirts or stickers with the 'el once digital' branding. The local retail demand may be driven by consumers who want to show their support or affiliation with 'el once digital' in their daily lives. Online marketplace demand could be from consumers across Argentina who prefer the convenience of shopping from home. Cross - border demand may also be present if there are fans of 'el once digital' outside of Argentina who are interested in purchasing physical goods.

Reasoning summary

Based on the trends and social media activity in Argentina for 'el once digital', there is potential for demand in physical products related to it. Local retail and online marketplaces could benefit from this interest, and there may also be cross - border demand.

Demand scenarios

• Local retail purchase behavior: Consumers visit local stores to buy 'el once digital' related products.
• Online marketplace purchase behavior for physical goods only: Consumers order 'el once digital' products like t - shirts and stickers from online marketplaces.
• Cross - border physical goods purchase behavior: Fans outside of Argentina order 'el once digital' products from international online marketplaces.